
One NBA fan endured an incredibly awkward and public moment on Friday evening when he was brutally rejected during a kiss cam segment, leaving him visibly embarrassed in front of an entire arena. The cringeworthy moment played out in real-time on the jumbotron, much to the amusement of fans in attendance and social media users who quickly turned the clip into viral content.
The unidentified man, sporting a white Aeropostale shirt and a light brown hoodie, was seated next to a woman in a gray hoodie when the camera panned to them during the popular in-game entertainment feature. It took the pair a few seconds to realize they were the focus of the kiss cam, but once they noticed, they both laughed—before things took a turn for the worse.
As the man pointed to himself and looked down briefly, he made the decision to lean in for a kiss. However, the woman remained completely unresponsive, not moving an inch toward him. Realizing the clear rejection, the man immediately backed away and attempted to play it cool by diverting his attention to his phone.
The awkward moment occurred during the first quarter of the matchup between the Orlando Magic and Memphis Grizzlies at Kia Center, leaving the duo with plenty of time to sit through the uncomfortable aftermath of the failed kiss attempt.
RELATED: Video: Awkward Kiss Cam Moment at NBA Game Takes an Inappropriate Turn

As expected, social media wasted no time roasting the rejected fan.
“Wow, he is so cringe!” one person commented on X (formerly Twitter).
“Poor lad. This one will leave marks for some decades,” another user joked, sympathizing with the man’s unfortunate experience.
Another user took a different approach, blaming the man’s hairstyle for his lack of success. “It’s the broccoli hair. Ditch that s***, guys.”
A more in-depth analysis came from a social media strategist of sorts, who advised the man on how to bounce back. “That’s rough. He should move on, but if he must continue the playbook is: 1. Quit giving her the attention she thrives on. Don’t text first, take at least an hour to respond to hers. 2. Turn down 51% of offers to hang out. 3. Get an interesting hobby and don’t let her join.”
Unfortunately for the Magic fan, the night didn’t get any better. Not only did he endure an embarrassing moment on the jumbotron, but his team also lost to the Grizzlies, making him one of many people leaving the arena in disappointment.
While kiss cam rejections are nothing new, this one will likely go down as one of the most memorable in recent history due to its perfect combination of anticipation, rejection, and viral-worthy social media reactions.
Whether the two were just friends or if the man misread the situation entirely remains unclear, but one thing is for sure—this moment won’t be forgotten anytime soon.
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